HAY, accessories autum campaign
Art Direction, 2021
Art Direction: While employed
with HAY
Creative agency:
Moon International
Photography: Elizabeth Heltoft
and Klaus Langelund Møller
Videography + Editing: Oliver Knauer
For the launch campaign of HAYs accessories autumn 2021 collection, which contained products that are designed for a modern everyday life. We wanted to add life to the products, by showing the accessories in a real life setting and with everyday props.
To support the image campaign we created a concept around everyday scenes that turn into a series of short films.