Jo Rahbæk
Graphic designer & Art Director

HAY, accessories autum campaign

Art Direction, 2021

Art Direction: While employed
with HAY
Creative agency:  Moon International
Photography: Elizabeth Heltoft
and Klaus Langelund Møller
Videography + Editing: Oliver Knauer

For the launch campaign of HAYs accessories autumn 2021 collection, which contained products that are designed for a modern everyday life. We wanted to add life to the products, by showing the accessories in a real life setting and with everyday props.

To support the image campaign we created a concept around everyday scenes that turn into a series of short films.