Jo Rahbæk
Graphic designer & Art Director

HAY, furniture campaign

Art Direction, 2021

Art direction: While employed
with HAY
Creative agency: Moon International
Photography: Elizabeth Heltoft
and Klaus Langelund Møller
Videography + Editing: Oliver Knauer

HAY launched a wide collection of furniture in autumn 2021. A big part of the furniture is designed for private homes, but the collection also includes a product range of furniture for bigger office space. Here we want to introduce the new furniture in a clean and honest way, but we also want to showcase the collection as part of a daily life in a modern location.

To support the image campaign we created a concept around everyday scenes that turn into a series of short films.